ROZA is a brand deeply rooted in the 90’s, minimalistic style and youth culture from Amsterdam/Berlin.
The design concept is driven by unique vision referencing street style, minimalism and ambiguity.
Furthermore, the concept is based on the openness to the interpretation through viewer’s eyes, which makes him involved in the creative and aesthetic processes.
Most of ROZA’s designs are made to have more than one interpretation, and very often it is also slightly erotic.
The brand is dedicated to people who like to stand out, and love minimalism with an aftertaste of controversy and humor.
ROZA is about the balance between sweet and bitter, because: “without the bitterness, baby, sweet ain’t that sweet”.